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Research papers

The increasing divorce rate

The emotional and financial upheavals occasioned by separation and divorce have lasting effects in many areas including peoples' behaviour and attitudes as consumers, even after they are re-married. Some of these changes are essentially functional as...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Tony Copeland, Susan Holder
June 15, 1983
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Citation

Copeland and Holder (1983a, June 15). The increasing divorce rate. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-increasing-divorce-rate


Research papers

The pessimism with technology

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982
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Citation

Merbold, C. (1982a, June 15). The pessimism with technology. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-pessimism-with-technology


Research papers

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German)

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Karl-Friedrich Holm
June 15, 1982
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Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74 (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-the-analysis-of-the-energy-situation-in-the-federal-republic-of-germany-after-the-energy-crisis-1973-74-german-


Research papers

The pessimism with technology (German)

Based on systematic typology analyses, seven clearly defined types of attitudes towards technology today and in the future were elaborated. A negative attitude towards technology is not an attitude that is widely distributed. Individual groups...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Claus Merbold
June 15, 1982
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Citation

Merbold, C. (1982a, June 15). The pessimism with technology (German). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-pessimism-with-technology-german-


Research papers

Saving energy with lighting systems

This report gives a short description of a two-step survey executed in July 1981 and January 1982 with two target groups - firms and population. Two statement-batteries - nearly the same for the two target- groups - one for the attitude to the...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Werner Till
Company: GfK
June 15, 1982
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Citation

Till, W. (1982a, June 15). Saving energy with lighting systems. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/saving-energy-with-lighting-systems


Research papers

Consumer attitudes towards future energy sources and products

This paper outlines the results of some fundamental research into consumers' attitudes to energy conservation, and to future energy sources and products. The research was conducted via a series of eight group discussions with consumers in Britain....

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Robin Sadler, Liz Spencer
June 15, 1982
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Citation

Sadler and Spencer (1982a, June 15). Consumer attitudes towards future energy sources and products. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-towards-future-energy-sources-and-products


Research papers

The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74

I shall divide my presentation into two parts. Part one will cover in a concise form the energy balance in the Federal Republic of Germany, and part two will cover the situation after the first energy crisis in detail and discuss how, by means of...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Karl-Friedrich Holm
June 15, 1982
×

Citation

Holm, K. (1982a, June 15). The importance of market research in the analysis of the energy situation in the Federal Republic of Germany after the energy crisis 1973/74. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-the-analysis-of-the-energy-situation-in-the-federal-republic-of-germany-after-the-energy-crisis-1973-74


Research reports

Research into tour operator imagery and branding

This research had two major objectives:-1) To provide an overall picture - or map - of the I T market, in terms of consumer attitudes towards the major tour operators:2) More specifically, to provide guidance for decisions over branding strategies...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1982
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Citation

, C. (1982a, June 01). Research into tour operator imagery and branding . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-into-tour-operator-imagery-and-branding-


Research papers

The role of the patient in international research

The paper considers the implications of patients' reactions, attitudes and behaviour in the overall marketing mix for ethical pharmaceutical products. Having considered the patient's influence on the choice and use of drugs, it looks at the use of...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: David S. Mitchell
September 1, 1981
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Citation

Mitchell, D. S. (1981a, September 01). The role of the patient in international research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-role-of-the-patient-in-international-research